The Frosty Posse
Wendy’s
Frosty fans are fanatical. We wanted to bring this feeling to life. The Frosty Posse was born.
Not only did we sell a ton (literally) of Frostys, we also killed autotune.
After the spot launched we followed it up with behind the scenes footage of the posse online.
The biggest surprise of the campaign was when Jay-Z heard our use of autotune and was inspired to write “Death of Auto-tune”
