Drake

Drake’s fans know his journey because they’ve been there the whole time.

Drake saw “Views from the 6” as the album that everything else has led up to. So when it came time to launch it on Apple music we wanted to create a film that documented that journey and only in a way that his fans would understand. 

In less than 24 hours the video got 1.3M views and 425k likes on Instagram and 134k retweets and 120k likes on Twitter.