Inside the Trailer
The people you see on Apple tv, using Apple tv, while making entertainment for Apple tv.
The redesigned Apple tv had been on the market for a year but people had no idea what it could do and how it applied to their lives. Originally this assignment was briefed as a straightforward demo video meant to be used as content on apple.com. We presented a much more entertaining campaign idea that they quickly fell in love with.
Everything about Apple tv is entertaining even the way we show you how to use it.
Kobe + Michael
The campaign kicked off with Kobe and Michael hanging out in a trailer on the set of a fictitious biopic about Kobe. Topical, since Kobe had just played his final game when the campaign launched.
Alison + Nikolaj
After the success of the Kobe + Michael spot we followed it up with Alison+Nikolaj. Nikolaj had just finished his last episode of GOT, fans wondered on social media if this was a tease for Nikolaj next project. It wasn’t, but it was fun to imagine.
