OK is not ok.

AT&T

OK is never OK. For networks, or March Madness announcers.

AT&T was looking for a way to extend their “ok is not ok” campaign into March Madness. They wanted something funny and they needed a lot of it. When we started concepting on announcers the scripts came so easily that we knew we were onto something. 30 produced spots later and we were sure of it.